susGain

What is the specific problem you are addressing?

While there is a growing number of green resources, lifestyle options and businesses in Singapore, the local sustainability movement is still far from hitting the critical masses. Our purpose is to drive the change towards a more sustainable Singapore by connecting Consumers, Businesses and Communities in Singapore in a way that creates mutual value. We believe that to drive real change and make an impact it requires a large number of players across all domains to come together and work on it collectively. susGain will be a free mobile app (launching in May 2020) that incentivises people in Singapore to adopt more sustainable lifestyle habits. Users collect points for eco-friendly habits, earn cash back rewards at eco conscious businesses and automatically support initiatives for sustainable development with each spend. For Businesses, the susGain app provides a platform to showcase their sustainable business practices and products to consumers at purchasing level.

What is your offering and how does it transform/disrupt the energy sector?

susGain's novel business idea is unique in the way that it creates a value gain for all stakeholders involved: • Consumers benefit from a free mobile app which provides hundreds of data points for green living at their fingertips. They can collect points for eco-friendly habits, earn cash back rewards at eco conscious businesses and automatically support a charity dear to their heart with each spend creating a feeling of purpose.
• Businesses join susGain to feature their eco-friendly products and business practices to attract, engage and retain the fast-growing number of conscious consumers and strengthen their brand image and competitiveness. The Business profile on the app will feature information on their sustainability measures and corporate social responsibility activities to create trust and loyalty with consumers, who increasingly make value-based purchasing decisions.
• Charities receive additional funding and can promote their cause to an audience that cares.

• Communities benefit from the awareness gain and the increase in available sustainable lifestyle options in their area.

• We also work with Partners, who offer education and volunteering opportunities related to sustainable causes. These partners benefit from susGain as rewards mechanism to incentivise their participants in a non-monetary yet meaningful way.

What is the underlying technology that you are using?

Mobile application with loyalty engine.

What are the partnerships that you are seeking?

susGain is an inclusive eco-system in the sustainability space. Next to eco conscious businesses, customers and communities, we are also seeking to connect with investors to accelerate the business growth and impact.